WHO IS BATISTE?

Hey, we’re Batiste, the in between wash hair care experts.

As the world’s No.1 Dry Shampoo, we support your hair care routine with convenient, fuss-free in between wash powder power that keeps you looking (and feeling) phenomenal.

Batiste Dry Shampoo is the quick and easy way to get great looking, feeling and smelling hair, whenever and wherever you need it. Shake, spray and get on with your day. Instant transformation, on us. Every superwoman needs a sidekick.

1970

Batiste was first created as a wet and dry shampoo range for greasy hair by Schwarzkopf

2001

30 years later, Batiste launched solely as a dry shampoo!

2005

In 2005, Beauty world saw the introduction of Batiste Tropical.

2008

Batiste had its first major rebrand in 2008 which included a new logo and the launch of the Blush fragrance – a well loved classic today!

2009

2009 saw the addition of Batiste On the Go, Coloured Dry Shampoo and the expansion of the fragrance range to include Boho and Diva.

2010

Batiste showcased Fresh, Nude and Shimmer to the range as we entered the 2010s

2011

In 2011, Batiste started its journey as a new acquisition to Church & Dwight which called for another huge rebranding. This included a new logo and a change of format to 200ml and 400ml as well as the addition of more new fragrances to the range.

2015

Batiste Stylist range and even more fragrances were introduced in 2015!